I was born in Long Beach, California but spent my childhood in a suburb of Washington, D.C. Although I coached swimming, played lacrosse and tried my hand at other athletic pursuits from time to time, my real passions were reading everything I could get my hands on and drawing everything I saw.
After graduating from Virginia Commonwealth University with a B.F.A. in Painting and Printmaking, I moved to San Diego on a whim with my (now) husband, where no jobs, friends or home awaited. Still, we managed to find all three and continue to thrive in our amazing neighborhood of North Park. Over the years it's become The Best Beer Neighborhood in San Diego --- arguably, the country.
My writing career started rather inauspiciously as a Customer Service Manager at a very unsexy manufacturing company on the Tijuana border. However, it was here where I first discovered what an office job entails and learned how to file, use accounting software, coordinate trade shows... basically, the whole shebang.
Luckily, from there I was able to transition to a family-owned local art licensing and manufacturing company where I could put my newly minted office skills to work in tandem with my art experience and passion. I eventually moved into sales and marketing, where I was finally introduced to the world of in-house copywriting.
From social media to packaging copy, blog posts, email marketing and more, I did it all. In fact, I did so much of it that I started to think I could specialize in this as a new career trajectory. When the opportunity to launch a content department at a formerly SEO-focused interactive marketing agency fell into my lap, I jumped at the chance. There, I honed my Google Analytics and AdWords skills and applied my writing chops to our clients across the country.
All good things must come to an end eventually, and when circumstances beyond my control caused the company to start floundering, I transitioned into the world of advertising as the head of content in an East Village firm. Here, I learned about paid media and affiliate marketing, which gave me an entirely new outlook on writing in general. (Spoiler alert: that kind of work stinks, IMHO.)
After a year of churning out sales copy, I realized the time was nigh to craft my own future. With a handful of anchor clients and a steady beer column under my belt, I took a leap of faith and decided to dedicate myself to full-time freelance writing.
Fast forward a few more years and I'm almost exclusively a food-and-drink freelancer. It's definitely as good as it sounds. I spend my time visiting breweries, reviewing restaurants, investigating trends in the industry, researching coffee, and tasting everything that the San Diego/Baja California region has to offer. I've been lucky enough to work on national print stories as well as weekly takes in our local alternative weekly and everything in between. I've also been a guest on a few beer podcasts (Let Me Drink About It and The Indie Beer Show), and once I got over the sound of my own voice, I can admit that it's really fun to talk about beer with fellow nerds.
Since everyone asks, I don't have a "favorite" beer style, but I love festbiers, saisons, dark milds, and have grown to appreciate sour beer (best paired with food). I'm also currently studying for the BJCP (Beer Judge Certification Program) tasting exam in December. Fingers crossed, y'all.
Now that you know my story, I'd love to hear yours. Email me at firstname.lastname@example.org.